REFINERY 29 - "Grace Potter Recorded 2,732 Voice Memos To Make Her New Record, Starting With 'Every Heartbeat'

What happened that day was so magical — we actually made four or five music videos in one day. What I love about that is that I’m such an in-the-moment person. All the fussing around that happens in the creative process sometimes leads to the most magnificent things, but at this moment I think we all felt it was important to capture my true spirit in an instant. So much of what came out through those shoots is the real me.
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